International Marketing Essay Example | Topics and Well Written Essays - 3500 words

International Marketing - Essay Example Unilever is a leading organization which has some 400 consumer product brands under its sleeves. The product brands include food, beverages, cleaning agents and personal care products. The company touches the lives of its consumers in a number of different ways. Unilever has a range of products starting from global brands like Lipton, Dove, Omo, Knorr to some trustworthy local brands like Suave and Blue Band. The organization employs around 163,000 people in 100 countries across the globe. With a turnover of â‚ ¬ 39.8 billion, Unilever products are sold in more than 170 countries with its 264 manufacturing sites spread worldwide (Hoovers, 2010). According the company site, it helps â€Å"people feel good, look good and get more out of life, meeting their everyday needs for nutrition, hygiene and personal care with brands and services that are good for them and good for others† (Unilever, 2010). Nestle Nestle is a leading global name in the food and beverage divisions. The company offers product ranges starting from instant infant food, coffee and chocolate to bottled water and promotes the same in more than 130 countries across the globe. Nestle is one of the leading companies in the total sales amount. In Coffee, the company has some top-notch brand names. The company has left its mark with leading brands like Maggi, Nestea, Nescafe, Friskies and Nestle. The company is among the leading packaged water producers and is a significant player in the pet food industry. Apart from all these, the organization holds significant amount of shares in Alcon Inc and cosmetic giant L’Oreal. Starting its journey back in the year 1866, the company is continually stepping forward to achieve a sustainable growth in the coming future (Nestle, nod.). Competitive Advantage Unilever On any given day, around two billion people use the products of Unilever. From feeding the family to keeping the household clean and fresh, the products have become significant parts of daily life. Research and Development can be seemed to be the gateway to constantly enhancement of the brands to deliver more intense and rewarding product experiences. Consumer research has played a significant role in the success story of this organization. Unilever makes continual efforts to introduce new and enhanced products to meet the changing requirements of its large consumer base. The company invests around â‚ ¬ 1 billion annually to meet the cutting edge research and development requirements. The company has five research

Linking pay to employee performance ( related pay performance ) Assignment

Linking pay to employee performance ( related pay performance ) - Assignment Example For the government, pay levels have an impact on macro-economic factors, such as employment, inflation, purchasing power and socio-economic development.   Even though basic pay makes up a significant portion of the total compensation, the employer is also affected by the benefits offered to the employees, such as fringe benefits, cash and non- cash benefits. In the majority of developed countries and countries with high personal tax rates, the benefits component of executive compensation has been consistently increasing over the past few years (Silva, 1998).   Performance related pay (PRP) â€Å"links reward or salary progression to some form of performance rating. This could be part of a performance management or appraisal system, or it could be based on a separate appraisal of performance exclusively for pay purposes.† (Armstrong, 2001). PRP has assumed growing significance in the present times with more and more organisations adopting measures to motivate their workforce. The objective is to drive performance levels by linking employee rewards with organisational goals and objectives (CIPD, 2011).   Pay can have one or more objectives that can be categorised under four heads. The first objective is equity. This can be achieved through various means, such as adjusting income distribution in such a way to reduce the disparity in income levels; bringing the pay levels of the lowest paid employees on par with the rest of the organisation; safeguarding real wages, and ensuring uniform pay for work of equal value. Even differences in pay is made on the basis of skills or performance levels, it is connected to equity (Silva, 1998). The second objective of efficiency has a relationship with the first objective of equity. Efficiency objective comes into play when a part of the pay is linked to employee performance and contribution to the organisation. Macro-economic stability is the third