The Global Business Strategy Of Bmw Group Marketing Essay

The Global Business Strategy Of Bmw Group Marketing Essay The motor industry always is the most famous industry in the worldwide, because the development of global economy increasingly lead to human cannot live without cars. As a result, the demand of the market brings more intense competition in the industry. Meanwhile, the Bayerische Motoren Werke Aktiengesellschaft (BMW AG) is a renowned motorcar and motorcycle company in the world. The major products positioning of BMW is premium segments of cars in the global motor market. Its main competitor is Daimler Motor Company with the famous brand called Mercedes-Benz which also concentrates on the same market segment. The overview of BMW Group The origin of BMW Group Bayerische Motoren Werke Aktiengesellschaft (BMW) is a German motorcar, motorcycle and engine manufacturer which was founded in 1917 by the first chairman Franz Josef Popp. It is headquartered in Munich, Germany. BMWs history can trace its roots back to 1916. Gustav Otto established the Bayerische Flugzeug-Werke AG (BFW) which was the Predecessor of BMW in 1916. In 1917, BFW renamed to BMW and also converted into a public limited company (AG) in next year 1918. During the First World War, as a quartermaster supply manufacturer, BMW established a large factory, which near the military airport in the outskirts of Munich. It continued to manufacture military aircraft engines for the military until 1918. In 1922, BMW merged BFW and became the BMW AG which we are familiar with today. However, when people trace the history of the company, the companys official statement is based on the founding data of BFW factory 7, March, 1916, as the birthday of BMW. In the start-up phase, BMW has focused on the development and production of aircraft engines. BMWs blue and white flag is a symbol of the rotation of the propeller, the portrayal of this is the companys early history. In 1923, the advent of the first BMW motorcycle has been produced by the company. Five years later, in 1928, BMW acquired the Eisenach car factory began producing cars. After integration of resources, BMW AG launched the first car which named Dixi 3/15. At the same time, BMW started its own legendary in the automotive industry and created several masterpieces in the history of its car manufacturers which appeared to the market. These products continue to inspire strong feelings and peoples desire to create an excellence reputation of BMW AG as a car manufacturer. From 1916 to 2013 by the first day of an aircraft engine manufacturer developed into a company of premium motorcar and motorcycle-oriented, that BMW was ranked the top twenty motor company of the world. Its pro cess of development is similar to Japanese Daihatsu Motor Company. The current status of the BMW Group Nowadays, BMW Group not only produce its own brand BMWs motor car, but also owns and produces the brand of MINI and owns a subsidiary which named Rolls-Royce Motor Cars. In the aspect of motorcycle production, there is a motorcycle brand is now known as BMW Motorrad which continue to produce the High performance motorcycle for BMW group. What is more, it also provides financial services, include the relationship of customer and supply chain management. BMW has always been based on a premium brand which is the foundation of business success. There are three brands in BMW Group including BMW, MINI and Rolls-Royce. These brands aim at the premium market in each segment from small cars to top luxury sedans. BMW Group has become the only manufacturer which focuses on high-end cars and motorcycles in the world. In present, BMW Group which has 24 production facilities and assembly plants in 14 countries and its business network across 120 countries around the world. Meanwhile, there are 12 Research and Development (RD) plants in 5 countries around the world by BMW. On the one hand, there are several series under the brand of BMW, such as 1, 3, 5, 7, Z and M series. It also has productions of MINI and Rolls-Royce. On the other hand, there are having C, F and R Series under the BMW Motorrad in terms of motorcycle production. Currently, BMW AG continues to thrive, but not without setbacks. BMW AG has always been known for its emphasis on technological innovation and continues to set new standards for high-performance luxury car. At the same time, BMW Group company attaches great importance to the safety and environmental issues. The company has earned a reputation for its performance of active safety and passive safety; include Fully Integrated Road Safety Technology (F.I.R.S.T.). The global business strategy of BMW Group Mercedes-Benzs success factors are based on its history and accumulation of experience. Audis success is because the classic brand revival. Compare  with  other  brands, the brand strategy is the key point to the success of BMW. BMW gives a special significance for its own brand through the implementation of brand strategy. Unlike Mercedes-Benz has a long history, BMW been originally a manufacture aircraft engine for the German air force. In the 1960s, it was the smallest car company in Germany. BMW rose in the world since the 1980s. But at that time, Mercedes-Benz as the market leader of the traditional premium luxury motorcar stick to the luxury car market in the world with the accumulation of traditional brand image and market advantages, which pose some significant obstacles to the market penetration of BMW luxury car series. Deeply influenced by the high technology of German, the manufactured technology of BMW can also compete with Mercedes-Benz. But, more efforts need to be spared to its value and brands compared with Benz. There are some negative effects to BMWs brand. At that time, forming a good brand image is a big challenge for BMW. The global marketing strategies of BMW Group The BMW Group is committed to produce the outstanding and distinctive products. It also tries to gain the maximum market share in the luxury car market around the world. Through unremitting efforts for years, BMW Group has created an excellent international brand image in the world. However, the creation of a well-known brand image of the world does not mean that it can be marketed in some particular market successfully. In order to satisfy the different requirements of the different local markets, BMW Group decided to adopt a centralized and unified brand strategy which be carried out by different country. It is the marketing strategy system which called global branding and localised marketing. The following are the different marketing strategies taken by BMW Group in three major markets, including European, American and Asian markets. Localised marketing in the European market BMW AG is an export-oriented motor company in German. There are 70% of its production is exported. The orders of exports mainly concentrated in the highly industrialized countries, such as the European Union countries, Japan and the United States. 1st January, 1993 is the date which marked the formation of European market integration. After that, most of car manufacturers have adjusted their sales network of the European Economic Community (EEC) market. On the surface, the description of the companys customer structure information seems to indicate that the companys target groups are similar. Those customers who choose BMW are basically with higher education. They are either in high positions or free professional. Both of them are the high-income people. However, these things are not as simple as this situation. Although the existing target markets of BMW Group concentrated in the industrialized countries, there also are a number of European countries with relatively developed agriculture industry in its target market. In these countries, peoples lifestyles are different with the disparity of living standards. In terms of gross domestic product (GDP) per capita, the difference between the rich and poor regions is more than five times. Thus, there is no same preferences and purchasing power of consumers in Europe. The Management Act of EEC integration came into effect on 1st January, 1993, but the personality characteristics of the p eople will not be erased, it also will not let the different nationalities eliminate the difference in spirit. In view of this, BMW Group should implement the marketing strategy which can be adapted to the local market. The demand of European customers The first step in the formation of the marketing strategy is Conducting market research. Market research task is to determine the ideal positioning of BMW in Europe. The ultimate aim of the in-depth study of the differences between the different countries is to identify the language issues and acceptable brand features from these countries by organizing a series of group discussions. Finally, BMW Group found out that some important situation would not be understood without these problems happened. For instance, some purchasers who are from Dutch and Italy expect cars have its own special factors, but they hold totally different opinions about those factors. There are several requirements all over the Europe when customers consider to purchase a car, such as reliability, safety, quality and advanced technology. BMW Group refer to these requirements as the basic requirements of company. On the one hand, in the initial stages of the purchase decision, those motorcar products that be deemed to inconformity with above requirements will be eliminated from the list of purchasers option. On the other hand, it is considered to be an excellent car if comply with above requirements in all European countries. After the above-mentioned basic research, the next step is to choose the type of car for the special requirements of the country, also the countrys climatic conditions should be considered together. In the Netherlands, the attractiveness of the car depends on the quality of its internal, such as excellent internal configuration. In contrast, due to the concept of Austrian Drivers are stronger than any other country, Austrians prefer to drive a car which can show their self-confidence. In Italy, people hope that the vehicles are able to comply with the personal style of the driver. Italian have high requirements for their cars which including its design, aesthetics standard and the engine performance. Therefore it can shows that the Italians car pursuit are totally different from other countries. In view of the basic requirements is coincident when people purchasing a car in all European countries. Take some European countries for example, if a car be approved is excellent by French, it also have same opinion from Austrian and Dutch. Obviously, there is just a little difference that is the specific expectations of the car due to the different point of view from different countries. Therefore, BMW Group believe that it is a problem of communication ultimately if the motor products to be successfully marketed in many European countries. BMW Group deeply know that it need to pay more attention to the customers rather than the vehicles. Even though these customers might have some common view of the motorcar in terms of the same nation. But for individually, every customer wants to show their personal style is totally different. It is in this sense, these people are constituted the target audiences in the market segment of BMW who are from different countries and hold the similar requirements. The scale and characteristics of the various types of customers have been mastered by BMW Group. Also, on the core target market of the BMWs brand which can be determined according to the blueprint of enterprise strategy. BMW Group are most interested in different types of its products could be sold in some particular countries. On the one hand, there are some types of motorcar and motorcycle enthusiasts has a large proportion in each country, such as it has a large proportion of the sporty performance car drivers and normal car lovers in Italy, France, the Netherlands and Austria. Thus, the strategy of global branding have the direct attractiveness for above two types of enthusiasts. On the other hand, according to the composition of different motorists from different countries. There are many motorists who come from different countries support a certain conception in the different thought. Such as there about seventy percent of traditional drivers in France currently, but only ten percent in Italy in this situation. Obviously, the important thing is the marketing strategy which called localised marketing. The research by BMW Group found out that the drivers of BMWs products are always have several same requirements, including the superior design, excellent driving performance, modern technology and unique personality. These BMWs drivers from different countries have views in common that is the original idea for BMW Groups global strategy. Application of the results of market research in Europe The result of market research provide a strong basis for the marketing strategy which called global branding and localised marketing. In addition, BMW Group Company could find the best strategic direction through the organic combination of positioning criteria. The positioning principles and the research result are essential when BMW use a modern way to rebuild its international positioning. The previous method was unilateral consider the characteristics of technical capability and the advancement. The new method is extend to embrace some personal characteristics such as emotional factors, aesthetic value, sophisticated ideas and distinctive personality. It is broke through the emphasis on technology and sporty style, as the BMW traditional image. Thereby it is greatly increasing the pathway of expansion its brand. The formation and implementation of BMWs new brand strategy is built on the basis of the scientific market research. The results of market research provide a solid foundation for the relationships between the brand and products, brand and communication as well as products and environment. Meanwhile, it also solve the marketing problems between the BMW Groups headquarter and local branch companies. Thus, the strategy of global branding and localised marketing as a best method which can improve the strategic position of the brand and strengthen the companys competitiveness greatly. In addition to the European market, BMW Group has achieved considerable success in which this method is used in North American market and Japanese market. To gain the US market by innovation advertising The progress of BMW Group was not smooth when it enter the American market. Early as 1974 years ago, the first BMW branch company has been established in the United States. But its popularity has been low, even many local consumers mistakenly believe that BMW is the product of the United Kingdom at that moment. However, during 1974 to 1978, BMW cars has become the famous brand cars which could represent the customers identity and social status through its smart advertising campaign in United States. In the late 1980s, United States appeared a new marketing environment of low-price revolution, at the same time the Japanese premium motorcar brand was began to seize the American market share with BMW. BMW maintained and enhanced its brand position through its advertising strategy. Therefore, the advertising of BMW is smart method in the marketing warfare of expansion international emerging market. Advertising positioning: from comfortable to driving In 1974, in order to expand the potential market of BMW cars in the United States, BMW Company has invested heavily in United States to establish their own sales channels, and carried out a large number of advertising campaigns simultaneously. In the same year, Ammirati Puris Lintas advertising company won the contracts worth of nine hundred thousand States dollars when it participated in the BMW advertising bidding. At that time, there are a large number of competitors in the North American motor market, such as Cadillac b brand car with the sales of over one millions, 90000 vehicles sales of the Lincoln Motor Company as well as Mercedes-Benz with sales of 40000 vehicles. If BMW want to be successful in the North American market, it must seize the market share from these competitors. In order to test the brand image of BMW in the minds of consumers, Ammirati Puris Lintas advertising company conducted a survey in the western United States. It is a picture shows that a BMW car was parked with a Cadillac car and a Lincoln car together by Ammirati Puris Lintas to test the people reaction in the survey. The survey results shows that almost all of them had no favourable impression for the brand of BMW because their own car have some advanced equipment which does not provide in BMWs cars, such as power windows, leather seat and chrome-plated body. Due to BMW did not have a successful strategy of brand promotion, the excellent driving performance and elaborate interior design of BMW didnt attract the attention of people. Faced with above situation, the Ammirati Puris Lintas is decided that positioned the target market for the post-war new young generation. Compared with those old people who got used to buy Cadillac, the new generation desire a new brand to show their values. The values are including their personality, pursuits and preferences. BMWs excellent driving performance and elaborate interior design coincided with the consumer psychology of the post-war new generation, who have the enthusiasm and pursuit of stimulate. Therefore, BMW competed with other motorcar companies through taken the advantages of its driving performance rather than simply in the power windows, leather seats and chrome car body in the new market. Tagline The Ultimate Driving Machine. In 1970s, BMW of North America start used the tagline The Ultimate Driving Machine which created by Ammirati Puris Lintas advertising agency company. This tagline shows that being a real premium car must have excellent driving performance and also emphasizes the unique selling point of BMW. The advertising theme and positioning achieved great success because the tagline highlights the differences and advantages of the BMW and attracted the new generation with the extremely vitality. à ©Ã‚ ¦Ã¢â€ž ¢Ãƒ ¦Ã‚ ¸Ã‚ ¯Ãƒ ¦Ã¢â‚¬ ¢Ã‚ °Ãƒ ¦Ã‚ Ã‚ ®: http://www.bmwhk.com/com/en/news/news-201201-02.html Swot: http://www.wikiwealth.com/swot-analysis:bmw English essay: http://www.ukessays.com/essays/marketing/company-overview-and-market-analysis-of-bmw-marketing-essay.php à ¥Ã‚ ¾Ã‚ ·Ãƒ §Ã‚ ³Ã‚ »Ãƒ ¤Ã‚ ¸Ã¢â‚¬ °Ãƒ ©Ã¢â‚¬ ºÃ¢â‚¬Å¾: http://www.autohome.com.cn/news/201301/462629-3.html Ammirati Puris Avrutick Inc.: http://adage.com/article/adage-encyclopedia/ammirati-puris-lintas/98315/

Australian Contract Law

Law of Contract II Semester 2, 2011 Word Count: 1932 A party’s right to terminate a contract arises from a particular type of breach of contract by another party. The facts of the breach and the nature of the term breached in each case inform the party with whose contract has been terminated, as to whether it is lawful or not. Common law rights to terminate arise in one or more of the following three ways: * Any breach of a condition of the contract; A serious breach of an intermediate term of the contract; or * Conduct that shows that a party is unable or unwilling to comply with the contract. Australian Courts have for sometime recognised a tripartite classification of terms in analysing whether or not a breach gives rise to a common law right to terminate. Australian courts have accepted that there is a category of term, known as a condition or essential term, for which strict performance is required, and that an aggrieved party is entitled to terminate for any breach of a condition, however slight.Contractual rights to terminate are of two main types: * Termination of the contract in total; or * Termination of the engagement of a contractor, in both cases arising from actual conduct, as described in either the contract’s termination clause or a term arising under statute. Frequently, the common law right to terminate is the most important consideration.In classifying whether a term is seen as a condition of a contract; a term may be classified as a condition by statute, by the parties or by the courts on the basis of the construction of the contract. A term may be classified as a condition on the basis of the express words used by the parties. However, before courts will conclude a particular term is a condition, with the consequences that any breach will entitle the aggrieved party to terminate, the parties must clearly have expressed their intention for the term to have this status.In assessing whether or not a term should be classified as a condition, the High Court has approved the statement of Jordan CJ in Tramways Advertising Pty Ltd v Luna Park Ltd: ‘The test of essentiality is whether it appears from the general nature of the contract considered as a whole, or from some particular term or terms, that the promise is such importance to the promisee that he would not have entered into the contract unless he had been assured of a strict or substantial performance of the promise †¦ nd this ought to have been apparent to the promisor.’ In DTR Nominees Pty Ltd v Mona Homes Pty Ltd, Stephen, Mason and Jacobs JJ provided further explanation of the relevant test: ‘The quality of essentiality depends †¦ on a judgement which is made of the general nature of the contract and its particular provisions, a judgment which takes close account of the importance which the parties have attached to the provision as evidenced by the contract itself as applied to the surrounding circumstances. Accordingly, i n assessing whether or not a term is a condition, courts will consider whether or not the parties would only have entered into a contract on the understanding that there would be strict compliance with the term. Where a term is intermediate, the right to terminate depends on the nature of the breach and its foreseeable consequences. Although the High Court had previously hinted at accepting the doctrine of intermediate terms into Australian law, Koompahtoo Local Aboriginal land Council v Sanpine Pty Ltd was the first case in which the High Court did so expressly.The first recognised authority to introduce intermediate terms was Hong Kong Fir Shipping Co Ltd v Kawasaki Kisen Kaisha Ltd, a decision of the English Court of Appeal. Hong Kong Fir was decided in 1961 and passed into the mainstream law of contract as understood and practised in Australia, although not formally adopted by the High Court until Koompahtoo. Any right to terminate under a provision of the contract terms require s careful consideration of the meaning of the words, particularly if the contract is unclear as to the meaning of the words.Additionally, even if the contract includes a termination clause, unless there is clear express exclusion of the common law right to terminate, the common law right remains active and equivalent to any contractual right to terminate. In the facts given, the contract between the Federal Government and the Australian Coastal Patrol Pty Ltd (ACP) has been partly performed. If a contract has been in large part performed, it is less likely that the breach will be substantial enough to warrant termination. In Carr v J. A. Berriman Pty Ltd, the principal entered into a contract with a builder for the construction of a factory.Two breaches by the principal caused the builder to seek to terminate the contract; a failure to deliver the site in the condition specified in the contract and a unilateral decision to remove from the contract the fabrication of steel framing. I t was the second breach that was decisive in the view of the High Court in finding that the termination was effective. In its reasons, the Court noted that the loss of the fabrication represented about one quarter of the builder’s estimated profit on the entire project and the removal from the contract of that percentage of the overall value was a substantial breach.However, in Fairbanks Soap Co. Ltd v Sheppard the parties contracted for the construction of a machine for $10,000. The machine was almost completed when the builder refused to finish the machine unless he was paid a large proportion of the price, contractually agreed to be paid on completion. The builder was concerned that once he made the machine operational that the purchaser would not pay the contract sum. The purchaser refused to pay and terminated the agreement.The builder complained that he had only to undertake about $600 worth of work to complete and was therefore justified in insisting on the payment. Bu t the court said that faced with such a deliberate breach of the contract terms the termination was legal. For ACP they had largely performed the terms of the contract by having four to five vessels active within the first year. They did however, have the minimum of seven boats by the start of the second year as declared in the contract.As well as the correct personnel and had continued to be paid by the Federal Government. It is not uncommon for those wanting to terminate a contract, to allow another opportunity for the party that breached the contract to ‘mend their ways’. Mason J proposed that: â€Å"If a party to a contract, aware of a serious breach, or of other circumstances entitling him to terminate the contract, though unaware of the existence of the right to terminate the contract, exercises rights under the contract, he must be held to have made a binding election to affirm. This in turn meant that the Federal Government should have brought to a standstill t he work of the ACP until it had decided whether or not to continue the contract with ACP after their breach of the contract. However, as the Federal Government had continued to pay the amount specified in term four of the contract then ACP would be unaware of the suggestions to terminate their contract. It would therefore be unlikely that termination of contract due to this reason would be upheld in court.Overall, the Federal Government would be very unlikely in terminating the contract due to the breach of term 1, as it continued to pay ACP when it only had 4 to 5 vessels in service in which they had knowledge of this breach, but continued with the contract. During the period of May to July 2011, some vessels were put to sea without the required minimum of 8 personnel per vessel, many of which did not wear correct uniform during there deployment. Terms 2 and 3 had specified in the contract that each vessel have a minimum of 8 personnel and that they were to wear correct uniform whi lst on active duty.These terms would be seen as conditions if they were discussed during the formation of the contract as being significant to the contract. In turn, this would allow for the Federal Government to terminate the contract with Australian Coastal Patrol Pty Ltd. These terms however could also be seen as trivial matters in the court and as stated in Hongkong Fir Shipping Co Ltd v Kawasaki Kisen Kaisha Ltd, it was considered ‘unthinkable that all relatively trivial matters could be regarded as conditions of the contract †¦ It would ultimately be up to the courts to decide on the importance of these terms and whether they impaired the performance of the overall contract. ——————————————– [ 1 ]. Re Moore and Co Ltd and Landauer and Co [1921] 2 KB 519; see also Bowes v Chaleyer (1923) 32 CLR 159 [ 2 ]. Koompahtoo Local Aboriginal Land Council v Sanpine Pty Limit ed [2007] HCA 61 [ 3 ]. Glanville Williams. Learning the Law. Eleventh Edition. Stevens. 1982. p. 9 [ 4 ].Ltd v Tramways Advertising Pty Lt (1938) 61 CLR 28 [ 5 ]. DTR Nominees Pty Ltd v Mona Homes Pty Ltd [1978] HCA 12 [ 6 ]. [1978] HCA 12 [ 7 ]. Koompahtoo Local Aboriginal Land Council v Sanpine Pty Limited [2007] HCA 61 [ 8 ]. Hong Kong Fir Shipping Co v Kawasaki Kisen Kaisha [1962] 2 QB 26 [ 9 ]. [1962] 2 QB 26 [ 10 ]. [2007] HCA 61 [ 11 ]. Carr v JA Berriman Pty Ltd (1953) 89 CLR 327 [ 12 ]. Fairbanks Soap Co. Ltd. v. Sheppard, [1953] 1 S. C. R [ 13 ]. Fairbanks Soap Co. Ltd. v. Sheppard, [1953] 1 S. C. R

What Is an Outline for a Research Paper at a Glance

What Is an Outline for a Research Paper at a Glance Writing a research paper is as essential as performing the true research or experiment itself and can seem to be an extremely daunting undertaking. The significance of the outline in the research paper is clear. Finding out how to compose a thorough outline for a research paper is a more complicated course of action. A research paper on-line template is among the helpful tool for writing a research topic. Research proposals are extremely often underestimated. You may also describe the range of your research. If you've ever done a research before, then you know it is tough to find the best results if you don't use an outline. Terrific research papers are all over the internet for one to read. How much you could earn while your paper work is being done by somebody, who knows the way to do it correctly! As the title of the writing implies you have to conduct the research in the certain region of knowledge. In the event you're not able to do the research paper because of any reason, you can depend on ProfEssays to write for you in accordance to your requirements. For your research paper example to get going, you'll have to announce your introduction with few sentences that show what sort of research questions you are going to be asking. The What Is an Outline for a Research Paper Cover Up The outline is the initial step in making the structure for what will be said in the paper in addition to how it's going to be said. In the event of a lengthier project, it's difficult to imagine a successful writing process with no obstacles in the event the outline is missing. You have the ability to write only its major sections or present a thorough plan with several subsections. To conserve space in the examples, just the first section of the outline will demonstrate the appropriate spacing. Things You Won't Like About What Is an Outline for a Research Paper and Things You Will You can also see book outline. You could also see essay outline. You can also see presentation outline. Besides a report outline and a presentation outline, a research paper outline is among the most frequent types of outlines you're very likely to encounter in any particular field. It's useless to get started working on a thesis unless you previously have a all-inclusive structure or outline. A body of the plan has become the most complex portion of the outline. How to structure the outline is undoubtedly a topic of private opinion. If you take a close look at research paper outline examples, you will observe we have several strategies to present the major body. The paragraphs ought to be double spaced. The total sentence outline format is basically the exact same as the Alphanumeric outline. You might also see speech outline. You can also see chapter outline. An individual should realize that every Research Paper is a sophisticated writing because it must contain distinctive research and distinctive idea. Research Paper preparation means handling a great deal of information. A research paper outline, though, will additionally have a hypothesis or thesis as a portion of the introduction. It helps to clarify the subject of the research paper, guide the subject matter to stay on course, and helps to start the writing of the actual research paper. Making an APA outline is the very first issue to do in developing a structure on what's going to be written in the paper and the way it's written. APA research paper outline template will be quite helpful here to direct you through the full procedure. APA format can help you to organize your paper well. The APA format given by is in template will allow you to design your work in accordance with the APA guidelines.

Teenage Moms That Are Still In High School Get Pregnant

Teenage moms that are still in high school get pregnant at a young age, and are not able to support themselves or their child. There were just under a quarter million pregnancies in women ages fifteen to nineteen in 2014. About eighty-five percent of these pregnancies are unplanned, which in any population can increase the risk for problems. The biggest risk for teen mothers is delaying prenatal care or worse, about seven percent received no care at all. According to CDC, In 2014, almost 250,000 babies were born to women aged 15–19 years, for a birth rate of 24.2 per 1,000 women in this age group. This is another historic low, and a drop of 9% from 2013. Birth rates fell 11% for women aged 15–17 years, and 7% for women aged 18–19 years.†¦show more content†¦This counseling will usually include information about prenatal vitamins, folic acid, and the dos and don ts of eating and drinking. Lack of proper nutrition can lead to problems like anemia, and low weight gain. Another problem facing teen mothers is the use of drugs and alcohol, including cigarette smoking. No amount of any of these substances is safe for use in pregnancy. In fact, their use can complicate pregnancy even further increasing the likelihood of premature birth and other complications. Pregnancy during adolescence makes you face a lot of questions, such as the money and childcare support for the coming baby and the ways to provide for his or her education. The strain that this can put on a girl’s life can adversely affect her for the rest of her life. The living conditions that baby would have to endure when growing up also depends on how well the teenage mom, who is herself a child, is able to find answers to these questions. There is a strong relationship between poverty and teenage pregnancy. However, a teen mom needs to manage the problems with her health, during delivery as well as complications later on in life. Although, the teen moms are likely to ignore taking care of their own nutrition as they are not aware of the demands that pregnancy puts on their bodies. Thus, it takes a lot out of a pregnant teen to handle the strains of maintaining her health as well asShow MoreRelatedTeenage Pregnancy Sections I And II1738 Words   |  7 PagesTopic: Tee nage Pregnancy Sections I and II Primary Audience: My primary audience is the citizens of the U.S.; this includes tax payers, parents, state officials, education officials and teen moms. In the U.S. we have several teens that are experiencing unprotected sex, without any knowledge of pregnancy prevention or sex education. When teen girls become pregnant, this also affects the parents. This is a huge responsibility and burden for all involved parties. Health benefits are needed forRead MoreTeenage Pregnancy And Teen Pregnancy905 Words   |  4 Pagesâ€Å"16 and Pregnant†/ â€Å"Teen Mom† Promote or Discourage Teenage Pregnancy? (Agree/Promote) When it comes to the topic of do TV shows like â€Å"16 and Pregnant† and â€Å"Teen Mom† promote or discourage teenage pregnancy, most of us will readily agree that it in fact does promote teenage pregnancy. Where this agreement usually ends, however, is on the question of how does this promote teenage pregnancy. Whereas some are convinced that it promotes teenage pregnancy through the fame some of the young couples haveRead MoreTaking a Look at Teen Pregnancy1197 Words   |  5 Pagesthe teen birth rate in the U.S. was 61.8 births for every 1,000 teenage girls, compared with 29.4 births for every 1,000 females in 2012 that’s pretty good. The U.S. teen birth rate is still higher than that of many other developed countries, including Canada and the United Kingdom. Although the teenage pregnancy numbers are decreasing, there’s still a lot of pregnant teens in today’s society. Many of the teens that do get pregnant sadly do not know very much about the whole process. They know aboutRead MoreThe Negative Effects of Teen Pregnancy1085 Words   |  5 PagesThere are different effects on teenage mothers than there is on teenage fathers. Mothers lose more friends and are looked at way differently; fathers keep most of their friends without too many people having an opinion about him. After the mother has her baby, she can’t go back to school, so she has to be put on homebound. The father can go to school, can play sports, and can have fun with his friends. Both the mother and the father have responsibility, but the mother has to do more, like work toRead MoreArgumentative Essay1417 Words   |  6 Pages16 and Pregnant Promote or Discourage Teenage Pregnancy? Teenage pregnancy has become a major issue in today’s society for our adolescents. This is a major problem for all who are involved. It creates hurt and a struggle for on the parents, especially for the mother (Gonchar and Schulten). Also for the parent(s) of the teenager this creates struggles for them because more often than not, they end up with the load of caring and looking after the child while the teenage parents are at school or outRead MoreShould Teenage Girls Be Allowed For Access Birth Control Without Parental Consent?920 Words   |  4 Pageswhether teenage girls should be allowed to access birth control without parental consent. Each parent has his or her own perspective, and reason behind this issue. Parenting styles help contribute to differing opinions on allowing teenage girls to access birth control without parental consent. Some parents of teenage girls believe they shouldn’t be allowed to access birth control without parental consent because it take s the authority away from them, and promotes sexual activity. Teenage girls canRead MoreThe Age Of The Pill1530 Words   |  7 Pageswill get pregnant. About 600,000 of these young women will give birth. In the 1950s, contraception was illegal in many states even for adults who were married. By the mid-1960s, contraceptive services also known as birth control were made available. By the 20th Century, teen pregnancy was the norm. The prevention of unintended adolescent pregnancy has become an important goal of our society. Although adolescent pregnancy and birth rates have been steadily decreasing, many adolescents still becomeRead MoreTeenagers And Birth Control Without Parental Consent897 Words   |  4 Pageswhether teenage girls should be allowed to access birth control without parental consent. Each parent has his or her own perspective, and reason behind this issue. Parenting styles help contribute to different opinions on allowing teenage girls to access birth control without parental consent. Some parents of teenage girls believe the y shouldn’t be allowed to access birth control without parental consent because it takes the authority away from them, and promotes sexual activity. Teenage girls canRead MoreTeen Pregnancy Essay1513 Words   |  7 PagesTeen Pregnancy Teenage pregnancy affects our society in many different negative ways. Approximately seven percent of all teenage girls in the United States become pregnant each year (MacKay, 6). Becoming a mom at a young age will make you grow up faster than the average teenage girl. You may have the help at home but it’s up to you to get things accomplished. That will cause you to rely on taxpayers and the society. For some teen moms, that’s all they will rely on, they don’t want more than thatRead MoreEssay on Mtvs 16 Pregnant Glorifies Teen Pregnancy1582 Words   |  7 Pagesteenagers. MTV’s show â€Å"16 Pregnant,† which has only been on air since June 2009, is already reflecting the rapid boom in teenage pregnancy across various cities in America. Since the early eighties MTV has been considered somewhat of a cultural phenomenon for American adolescents and its depiction of gender has a strong impact that continues to this day (Holtzman 2000). Created by Morgan J. Freeman (director of teen shows Dawson’s Creek and Laguna Beach), the show â€Å"16 Pregnant† has been said to be